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What happens when the AI bubble pops?

Each bubble's area is a company's market value. Dashed rings show today's size.

    Selected companies, value change

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    S&P 500 proxy stress

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    US output shortfall, year 1

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    Unemployment pressure, year 1

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    Set the scenario

    A couple dozen companies carry the AI build-out, from the chips to the power plants. Pick a scenario or set your own assumptions to see which of them deflate, by how much, and what that does to the US economy.

    Where the shock lands

    Scale the demand drop for each layer of the stack. 1.0× = the headline number.

    Prices and disclosures are dated observations; the scenario inputs are assumptions you can change. Each bubble holds a company's whole business, not only its AI revenue.

    Data dates & coverage

    Follow the money

    Figures from company reports, each with its date, to give the scenario some context: how AI makes money, how much cash goes into it, and where funding is tight.

    Stock by company

    Two methods use the same scenario inputs: Fundamentals cuts a company's earnings or total value.
    Factor stress uses how much each stock has moved with the market and with chip stocks in the past.
    If the two agree, that does not prove either one is right.
    The bars show a rough range, not a measured probability. Open a company to see its assumptions and regression details. Click a column to sort.

    Company Market value Valuation basis Fundamentals Factor stress Scenario estimate Historical comparison

    Company assumptions & sensitivity ranges

    These numbers are selected scenario inputs, not estimated coefficients or measured pre-boom P/Es. Issuer links support the business context. The company-assumptions slider moves between the stated sensitivity endpoints.

    The way down

    An assumed path shape, alongside monthly closes rebased to March 2000 month-end. Historical comparisons do not validate the scenario.

    Where it hurts

    Fall in market value by layer of the stack.

    The economic knock-on

    A rough estimate of how much less the economy produces than it would with no crash. Two things drive it: less investment at home, and households slowly spending less as their wealth falls. Year 1 is the average of the first twelve months of the scenario.

    Macro assumptions

    How the model works

    Fundamentals

    A share price is earnings times a multiple, so a crash is some mix of lower earnings and a lower multiple:

    P₁/P₀ = (1 − ε·d·k) × (1 − m·resettable share) × (1 − c)

    d is a miss against expectations.
    ε is an assumed exposed-revenue share times an assumed earnings amplification. The resettable share is the forward P/E above an assumed normal, not an identified AI premium or observed historical norm.
    m resets that share
    c assumes a general-market decline.
    k is the assumed share of the earnings hit priced as lasting, so the multiple applies to normalized rather than trough earnings.
    P/E also reflects growth and accounting choices; this identity is not the Campbell–Shiller present-value decomposition.

    Several of the largest companies have forward P/Es at or below their assumed normal, so they have no resettable share and the earnings miss carries their whole decline. At the default k = 100% the multiple is held fixed as earnings fall, although cyclical companies' P/Es often rise when earnings are depressed; for low-P/E cyclicals that may overstate the fall. Lowering k lets the P/E on trough earnings rise. Its value is a chosen assumption, not an estimate of how cyclical each business is.

    CoreWeave, Nebius and Cerebras instead use enterprise value: stress revenue and the valuation multiple, then subtract dated net debt. Cash, debt and share counts are held fixed; refinancing, cash burn and dilution remain outside the calculation.

    Factor stress

    For every stock we regress two years of weekly returns on two factors:

    rᵢ = α + βmkt·rSPY + βsemi·SEMI + ε

    The second factor is SMH beyond its market exposure, which includes semiconductor influences unrelated to AI. Fundamental scenario returns are weighted using dated IVV holdings (an S&P 500 proxy) and actual SMH holdings, then pushed through the measured betas. Unmodeled holdings receive only the assumed general-market decline. Both calculations share assumptions; neither is an independent check on the other.

    Blend, range and history

    We mix the two estimates using the weight you pick. The average is taken in log terms, which handles large drops better than a plain average. The illustrative band shows how much the answer could move. It adds up three things: the random part of each stock that the factors don't explain, how far the two methods disagree, and how much the result changes when company assumptions change. For a group of stocks, the random parts move together the way they have in the past.

    The band is a rough guide, not a tested probability range. It leaves out uncertainty in the factor drops and in the measured betas. The ends of each assumption's range are our choices, not statistical limits.

    Each company is matched to a dot-com company that played a similar role. For those still trading, we use their 1999–2003 fall from peak, based on month-end prices. Four have since disappeared, so we use a rough fixed loss for them. The severe preset was first set to match the S&P 500's 2000–02 fall. That means it was fitted to that history, not tested against it.

    The economy

    Output gap = (domestic investment loss + phased wealth effect) × (1 − cushion)

    Dated global cash investment is annualized as an explicit scenario baseline, then bridged to assumed AI spending, US installation and domestic value added. These are distinct steps.

    FRED household equity assets anchor the wealth base; an editable portfolio exposure maps it to the scenario. The research estimate of 3.2¢ of annual spending per lost dollar at two years phases in over an assumed 24 months, applied to each monthly wealth loss. A Federal Reserve estimate for equity wealth alone is about 1¢. The wealth effect is most of the fully phased output gap.

    Output effects are divided by current-dollar GDP as a first-order volume approximation with prices held fixed. Okun's coefficient gives illustrative unemployment pressure, not predicted layoffs or a dated unemployment peak.

    What this is not

    • A forecast. It answers "if this happens, then roughly what?", not "will it happen?". Nothing here is investment advice.
    • Precise about each company. Assumptions and their ranges are explicit; forward P/E estimate horizons and accounting definitions can differ across providers.
    • Crash-calibrated. Historical betas, volatility and correlations can change under stress; the direction of the resulting error is unknown.
    • A full macro model. It leaves out second-round effects such as credit losses on data-center debt, layoffs feeding back into spending, and dollar and rate moves.

    Sources

    • Prices, market values and P/E ratios: Yahoo Finance (unofficial endpoints, delayed). Index history 1999–2003: Yahoo Finance.
    • US GDP, observed growth, unemployment, labor force and tech investment: FRED (BEA, BLS). Household equity wealth: Federal Reserve Financial Accounts, including nonprofits, direct and indirect holdings, and foreign equities. Pension holdings are defined contribution plans only, matching the wealth-effect study's definition.
    • Portfolio weights: iShares IVV and VanEck SMH, normalized over equity holdings. IVV is a tradable proxy, not official index constituent data.
    • Wealth effect: Chodorow-Reich, Nenov & Simsek, "Stock Market Wealth and the Real Economy", AER 2021 / NBER w25959.
    • Wealth sensitivity varies with ownership and income: Beach, Gamber & Moran, Federal Reserve research (2025). It estimates spending out of equity wealth at slightly above 1¢ per dollar, about a third of the 3.2¢ default, because high-income households hold most equity. Methods differ; the spending slider covers both.
    • Investment and imports: Federal Reserve research (2026); Minneapolis Fed AI Trade Tracker. The 2026 note finds about 90% of high-tech equipment originates abroad; neither source identifies a domestic value-added share for AI investment.
    • Unemployment relationship: Ball, Leigh & Loungani, Okun's Law: Fit at 50?. Their US estimates range from about 0.38 to 0.49; the default is 0.45. The coefficient is an approximation, not a causal employment forecast.